Publish date: 3.5.2020
Disclosure: I’m an affiliate for Tailwind and will earn a referral fee if you sign up via my link.
Posting on social media is time consuming and not at the top of my list of my favorite things to do in the world. My inner introvert seriously struggles with trying to decide what to post multiple times a day on multiple platforms. This is where Tailwind for Pinterest (affiliate link) has been a huge timesaver for me. I can spend a couple of hours on Sunday afternoon and have the whole week planned out. My business is posting to Pinterest at all hours of the day, seven days a week, and all of the work is done on Sunday afternoon. It’s seriously the best thing since sliced bread.
There are a few bloggers out there who say they plan a whole month of pins at a time. I don’t have the patience for that much planning and I like to add new content on a more frequent basis. Pinterest like fresh content, too. You can easily implement whichever schedule works best for you.
Full disclosure, I have included affiliate links for Tailwind. You will receive a free trial for clicking the link and I will receive a small commission should you choose to purchase at the end of the trial.
With that said, even without the commission, I would shout from the rooftops how much I love this program. It has freed up so much time and extended my reach on the platform that I will continue to use it as long as it’s available.
Why do I love Tailwind so much? It includes three tools that make life so much easier.
- Tailwind Scheduler
The scheduler is the tool that I use the most. Each week I select the products I want to feature from my shop and create 10-15 new pins in Canva. Canva has premade templates which makes this part simple, too. Once I have made the designs, I load them into the scheduler. This tool has a button that allows me to optimize the times that the pins post throughout the week. Then, I click “schedule” and it’s all set until the next week.
Tribes are the secret weapon for expanding your reach on the Pinterest platform. So, this is a quick rundown of how tribes work. You search for groups within your market which are called “tribes”. If you sell on Etsy, you would look for tribes related to Etsy sellers or handmade sellers. Once you are approved to join, you can add your pins to those tribes. Depending on the tribe size, there can be hundreds to thousands of members within each group. For each pin that you add to the tribe, you must re-pin another member’s pin. This gets your products in front of new people and helps add new material to your scheduler to help keep your content fresh. When you pin something from a tribe, Tailwind will automatically add it to an open time slot in your scheduler for you.
The last feature I want to discuss is called a SmartLoop. This is where automation is taken to a whole new level of awesome. SmartLoops are great because they allow you to create evergreen content on your Pinterest account. This is a tool that allows you to loop or reschedule your top content on specific boards so that you don’t have to spend time rescheduling it over and over again. Once you see that a pin getting a lot of interaction, you can add it to a SmartLoop and let the Tailwind program do the work for you. It also provides analytics so that you can see what’s working and what needs to be changed with your top pins.
As solopreneurs, it’s important to spend our time and money wisely. A tool like Tailwind will allow you to get your products on a platform with over 240 million monthly users without eating into your already limited time.
I’m always on the hunt for new ways to automate processes in my business and hope that you find this program useful, too.
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