Traffic = Sales, right? Well, the answer is “Yes, kind of”.
As a handmade seller, traffic to your shop is important. Just like attracting customers to your brick and mortar shop at the mall, you have to work on ways to encourage them to virtually visit your shop.
In a sea of millions of sellers, you promote your tail off so that customers know you exist and let them know where to find you.
It usually goes a little something like this:
-post a promotional post on alllll the social media sites (Facebook, Instagram, Twitter, etc.)
-pin a bunch of things to Pinterest
-pull your hair out researching and tweaking SEO
-refresh your views and visits a bunch of times to see if it’s working
This strategy is all well and good as long as it converts to sales. But, all that time and energy can feel really frustrating if it isn’t getting you sales.
If you are getting traffic to your shop, but are low on sales then you have a low conversion rate. It means that there is something happening in your shop that is causing potential customers to say “no,thanks” and walk away without making a purchase. It’s time to do a quick tune up of your shop and see where adjustments need to be made so we can turn those visits into sales.
Grab your headphones, in this episode I’m discussing how to identify if you have a low conversion rate and five strategies to improve it so that you can increase your sales.
