Why Pinterest is Important for Your Handmade Business

Publish date: 3.3.2020

A popular question I’m asked by handmade sellers is, “What’s the best way to get traffic to my shop?”. The answer, without a doubt, is Pinterest. If you aren’t promoting your shop on Pinterest, you’ve got to fix that immediately and I’m going to tell you why today.

Gone are the days when Pinterest was just for organizing recipes or hoarding photos of your dream home. Pinterest is a full-fledged search engine where potential customers go to find items to buy.

That’s right, customers are shopping on Pinterest.

It’s a great platform to drive free traffic to your Etsy shop, Amazon Handmade shop, or website. As our fees for everything under the sun increase, we’ve got to find free traffic sources wherever we can.

Yes, you can post on Facebook and Instagram for free. So, what’s the difference and what makes Pinterest so special?

Well, there are lots of reasons why I am excited about Pinterest, but today I am going to stick to the highlights. Let’s start with the shelf-life of a pin. A pin on Pinterest lasts approximately 1600 times longer than a post on Facebook which lasts about 24 hours and then drops off the face of the earth. That’s if it is even seen by your followers at all.

Conversion rates are also higher on Pinterest than on Instagram and Facebook.

Here’s a fun fact for you – 93% of pinners search on Pinterest with the intent to purchase. That means that 93% of pinners think of an item that they would like to buy, open their Pinterest app, type the product into search, scroll for a little bit, and do all of this with the intent to buy a product at the end.

Did I mention that 250 million people use Pinterest every month?

93% of 250 million is approximately 232 million. That’s a huge amount of potential monthly shoppers.

Here’s a few more statistics to consider:

  1. Pinterest users are predominantly women – ¾ users are female.
  2. Only 3% of searches are for a specific brand. This is great news for handmade sellers. Pinterest user are using general search terms when looking for products which means that you can compete on a more even playing field with big-box competitors.
  3. Pinterest is the #1 shopping platform for millennials. If your target audience includes millennials, it’s time to start pinning or ramp up your strategy.

Since Pinterest is a search engine and not a social media platform, you do need to be patient with growth. It will likely take thirty to sixty days to start seeing an increase in traffic. That means there’s no better time to start than now.

If you aren’t currently on Pinterest, I encourage you to take some time to look at other businesses in your niche who do use Pinterest. This will help to give you an idea of what shoppers in your market expect to see.

Tomorrow, I will dive further into setting up your profile correctly and the benefits of having a business profile.

More Topics to Help Your Handmade Business Grow...